BRAND:
innisfree - Natural benefits from Jeju island.
LOCATION:
Vietnam
IDEA - CONCEPT:
With the idea of carrying all summer in your hand, the symbol is an aquarium containing the entire the ocean inside. Because of the Covid-19 pandemic, people can't go out and enjoy their summer time. That's why innisfree brings to everyone's home a fun and happy summer like a normal days.
SOLUTION:
This box is not a normal square box anymore but must have the shape of an aquarium. The image shown must be able to see the ocean inside. An unusually shaped box needs to meet the requirements of validity and beautiful design. That's why we used the hexagonal shape box.
---
Company: Amore Pacific Vietnam
Creative Director: Dung Nguyen Hoang Art Director: Evie Le
Designer: Evie Le Photoshoot: [Update later]
STRUCTURE:
The box is hexagonal, so the folding and opening method must also be more special.
6 edges, there must be 5 top tuck flap to keep the product inside from broken during transportation. The inside of the paper tray is eco-friendly to the ocean, but still sturdy to keep the product from falling.
